Futurecast applied to tourism

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract

[Book abstract: Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector. It is suitable for students and researchers in tourism and related subjects.]
Original languageEnglish
Title of host publicationStrategic Management in Tourism
EditorsLuiz Moutinho
Place of PublicationWallingford, Oxfordshire
PublisherCABI
Edition2
ISBN (Print)9781845935887, 9781786390240
Publication statusPublished - Mar 2011

Publication series

NameCABI Tourism Texts
PublisherCABI

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Keywords

  • tourism management
  • strategic management
  • futurecasting

Cite this

Moutinho, L., Ballantyne, R., & Rate, S. (2011). Futurecast applied to tourism. In L. Moutinho (Ed.), Strategic Management in Tourism (2 ed.). [2] (CABI Tourism Texts). CABI.