Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 770-794 |
| Number of pages | 25 |
| Journal | Journal of Marketing Management |
| Volume | 35 |
| Issue number | 7-8 |
| Early online date | 18 Apr 2019 |
| DOIs | |
| Publication status | Published - 4 May 2019 |
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Keywords
- sustainability
- fashion-consumption
- mothering
- recycling
- upcycling
- disposal
- redistribution-markets
Cite this
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'From a mother to another’: creative experiences of sharing used children’s clothing. / Ritch, Elaine L.
In: Journal of Marketing Management, Vol. 35, No. 7-8, 04.05.2019, p. 770-794.Research output: Contribution to journal › Article
TY - JOUR
T1 - 'From a mother to another’: creative experiences of sharing used children’s clothing
AU - Ritch, Elaine L
N1 - Acceptance in SAN AAM: 18m embargo
PY - 2019/5/4
Y1 - 2019/5/4
N2 - This paper explores how consumers deliberate and incorporate concerns for sustainability in their consumption behaviours, through the lens of children’s-clothing provisioning. Frustrated by the limited acknowledgement for sustainable issues within the UK mass-market fashion retail-sector, the participants reveal engagaging with social innovation exchange initiatives, including networks of used-children’s clothing. The research is informed by 28 professionally working mothers who navigate between meeting the social needs of themselves and their family with their growing knowledge for sustainability. The networks are symbolic of shared social values and building supportive communities that provided emotional and practical pathways for family provisioning. The research illustrates how societal discourse around sustainability is growing and how alternative market structures provide routes that appeal to consumers practically, socially and ideologically. Moreover, the research contributes to understanding opportunities that advance the sustainability agenda, for marketing, social innovation initiatives and progressing sustainable businesses.
AB - This paper explores how consumers deliberate and incorporate concerns for sustainability in their consumption behaviours, through the lens of children’s-clothing provisioning. Frustrated by the limited acknowledgement for sustainable issues within the UK mass-market fashion retail-sector, the participants reveal engagaging with social innovation exchange initiatives, including networks of used-children’s clothing. The research is informed by 28 professionally working mothers who navigate between meeting the social needs of themselves and their family with their growing knowledge for sustainability. The networks are symbolic of shared social values and building supportive communities that provided emotional and practical pathways for family provisioning. The research illustrates how societal discourse around sustainability is growing and how alternative market structures provide routes that appeal to consumers practically, socially and ideologically. Moreover, the research contributes to understanding opportunities that advance the sustainability agenda, for marketing, social innovation initiatives and progressing sustainable businesses.
KW - sustainability
KW - fashion-consumption
KW - mothering
KW - recycling
KW - upcycling
KW - disposal
KW - redistribution-markets
U2 - 10.1080/0267257X.2019.1602555
DO - 10.1080/0267257X.2019.1602555
M3 - Article
VL - 35
SP - 770
EP - 794
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 7-8
ER -