Foreign tour operators and travel agents knowledge of a potential tourism destination: the Vojvodina region of Serbia

Ivo Mulec, Nicholas Wise

    Research output: Contribution to journalArticle

    Abstract

    Vojvodina is an autonomous region of Serbia, and has the potential to become a successful tourism destination. Twenty years of changes have elapsed since the disintegration of Yugoslavia, and destination planners in Vojvodina are now looking to accommodate visitors and generate service related jobs. The method for collecting data was through survey responses from those in the travel industry. The objective for conducting this research is to analyze the knowledge and awareness of the developing destination of Vojvodina.
    Original languageEnglish
    Pages (from-to)171-187
    Number of pages16
    JournalManaging Global Transitions, International Research Journal
    Volume10
    Issue number2
    Publication statusPublished - Jun 2012

    Keywords

    • Serbia tourism
    • travel agents
    • new tourist destinations

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