Football Supporters and the Commercialisation of Football: Comparative Responses across Europe

Peter K. Kennedy, David Kennedy

Research output: Book/ReportAnthology/Edited Book

Abstract

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation.

Original languageEnglish
PublisherRoutledge
ISBN (Print)9780415618908
Publication statusPublished - 1 Jan 2011

Keywords

  • commodification
  • social relations
  • football
  • community
  • culture

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