Fashion, tourism and the creative industries

Corinna Budnarowski, Ruth Marciniak

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


This chapter explores the relationship between fashion and tourism. In doing so, it re-examines current thinking regarding fashion tourism and the extent to which this may be classified as part of the creative industries. The outline of the chapter is, first, to define fashion tourism. For the purposes of the chapter, fashion design is defined in the UK context, this being the category of specialised design activities. It is evident from the above that fashion drives tourism culturally, historically and imminently. While Visit Scotland pays some attention to the tartan heritage, it is not apparently a primary focus for it either, with far more attention paid to food and beverages than to textiles and fashion. The chapter illustrates the complexity that exists between fashion, tourism, the creative industries and commerce. Finally, a conclusion is offered, which reviews the chapter and, in doing so, summarises the case that fashion tourism is indeed part of the creative industries.
Original languageEnglish
Title of host publicationTourism and the Creative Industries: Theories, Policies and Practices
EditorsPhilip Long, Nigel D. Morpeth
Number of pages18
ISBN (Electronic)9781315735870
ISBN (Print)9781138832701
Publication statusPublished - May 2016

Publication series

NameRoutledge Advances in Tourism


  • tourism
  • fashion
  • creative industries
  • fashion cities
  • experience environments


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