Fashion, tourism and the creative industries

Corinna Budnarowski, Ruth Marciniak

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


The purpose of the chapter is to explore the relationship between tourism and the creative industries of design and designer fashion. Specifically, to examine tourism experiences pertaining to addressing the following questions:
•What specific design and designer fashion experiences are sought?
•Where are they sought?
•Why are design and designer fashion experiences sought?
•Who seeks them? and;
•Where do they seek them?
It is well established within literature that certain cities, predominantly Capital cities, for example, New York, Paris, London and Milan, are identified as key cities of global significance in both design and fashion culture (Gilbert, 2006). Indeed, design and fashion can function as a city’s symbolism of dynamism. In addition to enhancing a city’s culture heritage, it is also acknowledged that design and fashion have a positive effect on the economies of a city attracting tourism and direct foreign investment (Pratt, 2014). This concept is not new. As Gilbert (2006) points out: Cities from the late 19th century have promoted themselves as centres for luxury shopping and, together with both fashion magazines and tourist guides, contributed to engendering an understanding of the relationship between design, fashion and tourism. As Martinez (2007) indicates designer stores are now referred to as “landmarks on the tourist route”. In all, tourists now view tourism as needing to be experienced, immersing themselves in the perceived culture of a destination and looking to creative spectacles, spaces and tourism (Campbell, 2011) to provide these ‘experience environments’. These are often referred to as second generation experiences where the distinction between the communities of producers and consumers effectively disappears (Boswijk et al., 2007). An example of this being plant tours to a manufacturing unit, which serves to augment brand bonding with both the product and the city in which the production of the product takes place. (Mitchell and Orwig, 2002).

Original languageEnglish
Title of host publicationTourism and the Creative Industries: Theories, Policies and Practices
EditorsPhilip Long, Nigel D. Morpeth
Number of pages18
ISBN (Electronic)9781315735870
ISBN (Print)9781138832701
Publication statusPublished - May 2016

Publication series

NameRoutledge Advances in Tourism


  • tourism
  • fashion
  • creative industries
  • fashion cities
  • experience environments


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