Fashion brand management: fashioning value through CSR

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Abstract

    This chapter considers the potential of Corporate Social Responsibility (CSR) to address concerns that garment-worker exploitation was involved in fashion production. It looks back to the success of philanthropy from the Victorian era in alleviating poverty and empowering employees. The chapter also considers evidence from the Hawthorne Studies to support implementing CSR for the benefit of employees and business, backed up with more recent examples from Sri Lanka. This is followed by exploring two fashion organisations for which CSR activities are central to their operations and finally, the chapter draws to a close by presenting excerpts from consumer interviews as they evaluate fashion garment labels that address the workers involved in producing fashion.
    Original languageEnglish
    Title of host publicationHandbook of Research on Global Fashion Management and Merchandising
    EditorsAlessandra Vecchi , Chitra Buckley
    PublisherIGI Global
    Chapter23
    Pages560-591
    Number of pages32
    ISBN (Electronic)9781522501114
    ISBN (Print)9781522501107
    DOIs
    Publication statusPublished - 30 May 2016

    Keywords

    • fashion
    • brand management
    • Corporate Social Responsibility

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    Cite this

    Ritch, E. L. (2016). Fashion brand management: fashioning value through CSR. In A. Vecchi , & C. Buckley (Eds.), Handbook of Research on Global Fashion Management and Merchandising (pp. 560-591). IGI Global. https://doi.org/10.4018/978-1-5225-0110-7.ch023