Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationThe Value of Design in Retail and Branding
EditorsKatelijn Quartier, Ann Petermans, T.C. Melewar, Charles Dennis
PublisherEmerald Publishing Limited
Pages51-64
Number of pages14
Edition1
ISBN (Electronic)9781800715790, 9781800715813
ISBN (Print)9781800715806
DOIs
Publication statusPublished - 10 Jun 2021

Keywords

  • fashion
  • lifestyle
  • storytelling
  • branding

Cite this