Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth

Erica Charles; Ruth Marciniak

doi:10.1108/978-1-80071-579-020211005

Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth

GCU London

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	The Value of Design in Retail and Branding
Editors	Katelijn Quartier, Ann Petermans, T.C. Melewar, Charles Dennis
Publisher	Emerald Publishing Limited
Pages	51-64
Number of pages	14
Edition	1
ISBN (Electronic)	9781800715790, 9781800715813
ISBN (Print)	9781800715806
DOIs	https://doi.org/10.1108/978-1-80071-579-020211005
Publication status	Published - 10 Jun 2021

Keywords

fashion
lifestyle
storytelling
branding

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Documents and Links

10.1108/978-1-80071-579-020211005

Cite this

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title = "Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth",

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author = "Erica Charles and Ruth Marciniak",

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Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth. / Charles, Erica ; Marciniak, Ruth.

The Value of Design in Retail and Branding. ed. / Katelijn Quartier; Ann Petermans; T.C. Melewar; Charles Dennis. 1. ed. Emerald Publishing Limited, 2021. p. 51-64.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth

AU - Charles, Erica

AU - Marciniak, Ruth

N1 - AAM: permitted with no embargo upon publication. File requested from author 24/11/21

PY - 2021/6/10

Y1 - 2021/6/10

KW - fashion

KW - lifestyle

KW - storytelling

KW - branding

U2 - 10.1108/978-1-80071-579-020211005

DO - 10.1108/978-1-80071-579-020211005

M3 - Chapter (peer-reviewed)

SN - 9781800715806

SP - 51

EP - 64

BT - The Value of Design in Retail and Branding

A2 - Quartier, Katelijn

A2 - Petermans, Ann

A2 - Melewar, T.C.

A2 - Dennis, Charles

PB - Emerald Publishing Limited

ER -