@inbook{385ec8258e4c4134874ee90c5d584eb9,
title = "Fashion and lifestyle brands: storytelling within purpose-led brands in order to contribute to growth",
keywords = "fashion, lifestyle, storytelling, branding",
author = "Erica Charles and Ruth Marciniak",
note = "AAM: permitted with no embargo upon publication. File requested from author 24/11/21 ",
year = "2021",
month = jun,
day = "10",
doi = "10.1108/978-1-80071-579-020211005",
language = "English",
isbn = "9781800715806",
pages = "51--64",
editor = "Katelijn Quartier and Ann Petermans and T.C. Melewar and Charles Dennis",
booktitle = "The Value of Design in Retail and Branding",
publisher = "Emerald Publishing Limited",
edition = "1",
}