Farmers’ Market consumers: a Scottish perspective

Lindsey Carey, Pauline Bell, Audrey Duff, Mandy Sheridan, Margie Shields

Research output: Contribution to journalArticle

Abstract

Farmers' Markets in Scotland have gradually developed since 1999 as an alternative retail outlet for consumers. Throughout the UK, shoppers have become increasingly concerned about the quality and safety of their food and as a result seek healthier, locally grown organic and non-organic produce. Thus, the growth of Farmers' Markets is directly related to consumer demand for fresh foods, direct from source, with the high quality of products being a primary reason for shopping. Farmers' Markets are not only seen as a place to buy ‘good food’ but also as a means to express consumer values associated with food choices. Scottish Government efforts to revitalize rural economies through local enterprise initiatives is evidenced by funding the initial establishment of the Scottish Association of Farmers' Market (SAFM), formed in 2000 by market organizers to further their development.

Original languageEnglish
Pages (from-to)300-306
Number of pages7
JournalInternational Journal of Consumer Studies
Volume35
Issue number3
DOIs
Publication statusPublished - 1 May 2011

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Food
Food Safety
Scotland
Farmers
Consumer markets
Growth
Rural economy
Safety
Consumer value
Food choice
Shopping
Consumer demand
Funding
Government
Retail

Keywords

  • Farmer's Markets
  • consumer habits
  • theory of planned behaviour

Cite this

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title = "Farmers’ Market consumers: a Scottish perspective",
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Farmers’ Market consumers: a Scottish perspective. / Carey, Lindsey; Bell, Pauline; Duff, Audrey; Sheridan, Mandy; Shields, Margie.

In: International Journal of Consumer Studies, Vol. 35, No. 3, 01.05.2011, p. 300-306.

Research output: Contribution to journalArticle

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