Exploring social dynamics in online media sharing

Martin J. Halvey, Mark T. Keane

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    55 Citations (Scopus)


    It is now feasible to view media at home as easily as text-based pages were viewed when the World Wide Web (WWW) first emerged. This development has supported media sharing and search services providing hosting, indexing and access to large, online media repositories. Many of these sharing services also have a social aspect to them. This paper provides an initial analysis of the social interactions on a video sharing and search service (www.youtube.com). Results show that many users do not form social networks in the online community and a very small number do not appear to contribute to the wider community. However, it does seem those people who do use the available tools have much a greater tendency to form social connections.
    Original languageEnglish
    Title of host publicationProceedings of the 16th International Conference on World Wide Web
    PublisherAssociation for Computing Machinery (ACM)
    Number of pages2
    ISBN (Print)9781595936547
    Publication statusPublished - 8 May 2007


    • Social dynamics
    • online media sharing
    • world wide web
    • social networks


    Dive into the research topics of 'Exploring social dynamics in online media sharing'. Together they form a unique fingerprint.

    Cite this