Exploring purpose-designed audio-visual falls prevention messages on older people's capability and motivation to prevent falls

Lex D. de Jong, Andrew P. Lavender, Chris Wortham, Dawn A. Skelton, Terry P. Haines, Anne-Marie Hill

Research output: Contribution to journalArticle

Abstract

The number of falls and fall-associated injury rates among older people continue to rise worldwide. Increased efforts to influence older people’s falls prevention behaviour are needed. A two-phase exploratory community-based participatory study was conducted in (Blinded For Review). First, three prototype audiovisual (AV) falls prevention messages were designed collaboratively with six older people. Second, the messages’ effect on communitydwelling older people’s knowledge, awareness and motivation to take action regarding falls prevention was explored using focus groups. Data were analysed using thematic analysis to explore participants’ responses to the messages. The participants’ (n = 54) perspectives on the AV messages varied widely and stereotypes of aging appeared to influence these. The presented falls facts (including falls epidemiology statistics) increased some participants’ falls risk awareness and falls prevention knowledge. Other participants felt ready-to-use falls prevention information was lacking. Some expressed positive emotions or a personal connection to the messages and suggested the messages helped reduce aging-related stigma. Strongly opposing viewpoints suggested that other participants identified implicit negative messages about aging, which reduced their motivation with the messages. Suggestions to improve the message persuasiveness included adding more drama and tailoring messages to appeal to multiple age groups. Overall, the AV falls prevention messages designed in collaboration with older people elicited a divergent range of positive and negative perspectives from their peers, which was conceptualised by the overarching theme “we all look at things different ways”. Opinions differed regarding whether the messages would appeal to older people. Public campaigns targeting falls prevention should be designed and tailored towards older peoples’ differing perspectives about aging.
Original languageEnglish
Pages (from-to)e471-e482
Number of pages12
JournalHealth and Social Care in the Community
Volume27
Issue number4
Early online date18 Mar 2019
DOIs
Publication statusPublished - Jul 2019

Fingerprint

Motivation
Expressed Emotion
Drama
Focus Groups
Epidemiology
Age Groups
Wounds and Injuries
appeal
epidemiology
drama
stereotype
age group
emotion
campaign
statistics
community
Group

Keywords

  • older adults
  • motivation
  • falls prevention
  • audio-visual resources
  • accidental falls
  • community-based participatory research
  • consumer health information
  • health behaviour
  • qualitative research

Cite this

de Jong, Lex D. ; Lavender, Andrew P. ; Wortham, Chris ; Skelton, Dawn A. ; Haines, Terry P. ; Hill, Anne-Marie. / Exploring purpose-designed audio-visual falls prevention messages on older people's capability and motivation to prevent falls. In: Health and Social Care in the Community. 2019 ; Vol. 27, No. 4. pp. e471-e482.
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abstract = "The number of falls and fall-associated injury rates among older people continue to rise worldwide. Increased efforts to influence older people’s falls prevention behaviour are needed. A two-phase exploratory community-based participatory study was conducted in (Blinded For Review). First, three prototype audiovisual (AV) falls prevention messages were designed collaboratively with six older people. Second, the messages’ effect on communitydwelling older people’s knowledge, awareness and motivation to take action regarding falls prevention was explored using focus groups. Data were analysed using thematic analysis to explore participants’ responses to the messages. The participants’ (n = 54) perspectives on the AV messages varied widely and stereotypes of aging appeared to influence these. The presented falls facts (including falls epidemiology statistics) increased some participants’ falls risk awareness and falls prevention knowledge. Other participants felt ready-to-use falls prevention information was lacking. Some expressed positive emotions or a personal connection to the messages and suggested the messages helped reduce aging-related stigma. Strongly opposing viewpoints suggested that other participants identified implicit negative messages about aging, which reduced their motivation with the messages. Suggestions to improve the message persuasiveness included adding more drama and tailoring messages to appeal to multiple age groups. Overall, the AV falls prevention messages designed in collaboration with older people elicited a divergent range of positive and negative perspectives from their peers, which was conceptualised by the overarching theme “we all look at things different ways”. Opinions differed regarding whether the messages would appeal to older people. Public campaigns targeting falls prevention should be designed and tailored towards older peoples’ differing perspectives about aging.",
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Exploring purpose-designed audio-visual falls prevention messages on older people's capability and motivation to prevent falls. / de Jong, Lex D.; Lavender, Andrew P.; Wortham, Chris; Skelton, Dawn A.; Haines, Terry P.; Hill, Anne-Marie.

In: Health and Social Care in the Community, Vol. 27, No. 4, 07.2019, p. e471-e482.

Research output: Contribution to journalArticle

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T1 - Exploring purpose-designed audio-visual falls prevention messages on older people's capability and motivation to prevent falls

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AU - Lavender, Andrew P.

AU - Wortham, Chris

AU - Skelton, Dawn A.

AU - Haines, Terry P.

AU - Hill, Anne-Marie

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KW - older adults

KW - motivation

KW - falls prevention

KW - audio-visual resources

KW - accidental falls

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KW - consumer health information

KW - health behaviour

KW - qualitative research

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M3 - Article

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SP - e471-e482

JO - Health and Social Care in the Community

JF - Health and Social Care in the Community

SN - 0966-0410

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ER -