Examining tourists’ loyalty toward cultural quarters

Annie Chen, Norman Peng, Kuang-peng Hung

Research output: Contribution to journalArticlepeer-review


- This paper examines tourists’ loyalty toward cultural quarters.
- A model of the symbolic consumption of tourism destination brands is used.
- Self-congruence affects tourists’ loyalty.
- Brand identification does not affect loyalty.
- Lifestyle-congruence affects tourists’ loyalty.
Original languageEnglish
Pages (from-to)59-63
Number of pages5
JournalAnnals of Tourism Research
Publication statusPublished - 14 Feb 2015


  • tourist loyalty
  • cultural quarters
  • life-style congruence
  • brand identification
  • Taiwan

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