Examining Chinese consumers’ luxury hotel staying behavior

Annie Chen, Norman Peng

Research output: Contribution to journalArticlepeer-review

Abstract

The value of the luxury goods market is about to exceed US$302 billion worldwide in 2012. In addition, the top 3% of travelers in the world represent 20% of the total tourism expenditure. Although the growth has been significant, few studies have examined the consumption of luxury tourism and hospitality products. The purpose of this paper is to examine consumers' luxury hotel staying behavior when traveling for leisure purpose. To examine this issue of growing importance, a modified value-attitude-behavior model was proposed. Following exploratory qualitative research, 368 Chinese consumers were recruited for the main study. Data were analyzed through structural equation modeling. The results show that hotels' luxury value will influence lodgers' attitude toward luxury hotels. Furthermore, the better their attitude toward luxury hotels, the more likely they will stay in luxury hotels when traveling. The implications of this study are discussed within the literature of hospitality and consumer studies.
Original languageEnglish
Pages (from-to)53-56
Number of pages4
JournalInternational Journal of Hospitality Management
Volume39
Early online date2 Mar 2014
DOIs
Publication statusPublished - May 2014

Keywords

  • luxury hotel
  • luxury value
  • Chinese tourists
  • value-attitude-behaviour

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