Examining attitude functions’ antecedents and consequences in a cross-national setting

Paurav Shukla*, Dina Khalifa, Thomas Peschken

*Corresponding author for this work

Research output: Contribution to conferenceAbstract

Abstract

We empirically examine consumers’ need for uniqueness (CNFU) dimensions as antecedents and behavioral intentions as consequences of attitude functions towards luxury brands. In examining the full-spectrum of attitude functions among American, French and Chinese luxury consumers, our results demonstrate the differential impact of CNFU on attitude functions and on behavioral intentions.
Original languageEnglish
Publication statusPublished - 2018

Keywords

  • consumers
  • luxury brands
  • cross-national

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