Ethical fashion dimensions: pictorial and auditory depictions through three cultural perspectives

Lindsey Carey, Marie-Cecile Cervellon

Research output: Contribution to journalArticle

Abstract

The purpose of this paper is to provide the results of an exploratory study comparing attitudes of young fashion conscious consumers towards ethical fashion in Canada, France and the UK. The methods used in this research were qualitative with a mix of interviews and focus groups and a new application of a visual method widely used within design and fashion environments, the mood board. The study is based within the contrast of a growing trend towards sustainability and the rise of fast fashion where consumers are increasingly demanding cheaper items. The research is also grounded in cross-cultural research where the comparison of data emanating from different cultures and languages presents specific dilemmas for researchers.
Original languageEnglish
Pages (from-to)483-506
Number of pages24
JournalJournal of Fashion Marketing and Management
Volume18
Issue number4
DOIs
Publication statusPublished - 2014

Fingerprint

Sustainability
Mood
Language
Fast fashion
Exploratory study
Focus groups
Canada
Cross-cultural research
France

Keywords

  • cross cultural research
  • visual techniques
  • ethical fashion
  • mood boards

Cite this

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Ethical fashion dimensions: pictorial and auditory depictions through three cultural perspectives. / Carey, Lindsey; Cervellon, Marie-Cecile.

In: Journal of Fashion Marketing and Management, Vol. 18, No. 4, 2014, p. 483-506.

Research output: Contribution to journalArticle

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