Essentials of Marketing Research

Paurav Shukla

Research output: Book/ReportBook

Abstract

This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
Original languageEnglish
Place of PublicationDenmark
PublisherBookboon
Number of pages117
ISBN (Electronic)9788776814113
Publication statusPublished - 2008

Keywords

  • marketing research
  • business research
  • methodology
  • statistics

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