Abstract
This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
| Original language | English |
|---|---|
| Place of Publication | Denmark |
| Publisher | Bookboon |
| Number of pages | 117 |
| ISBN (Electronic) | 9788776814113 |
| Publication status | Published - 2008 |
Keywords
- marketing research
- business research
- methodology
- statistics