Entrepreneurs Conceptualization of Marketing: Multiple Case Study Evidence from Three European Countries

Keith Perks, Paurav Shukla

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	196-206
Journal	International Journal of Business Management Economics and Information Technology
Volume	6
Issue number	1
Publication status	Published - 2006

Keywords

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title = "Entrepreneurs Conceptualization of Marketing: Multiple Case Study Evidence from Three European Countries",

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AU - Shukla, Paurav

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JO - International Journal of Business Management Economics and Information Technology

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