Original language | English |
---|---|
Pages (from-to) | 196-206 |
Journal | International Journal of Business Management Economics and Information Technology |
Volume | 6 |
Issue number | 1 |
Publication status | Published - 2006 |
Keywords
- entrepeneurship
- case studies
- marketing
Keith Perks, Paurav Shukla
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 196-206 |
Journal | International Journal of Business Management Economics and Information Technology |
Volume | 6 |
Issue number | 1 |
Publication status | Published - 2006 |