Entrepreneurs Conceptualization of Marketing: Multiple Case Study Evidence from Three European Countries

Keith Perks, Paurav Shukla

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)196-206
JournalInternational Journal of Business Management Economics and Information Technology
Volume6
Issue number1
Publication statusPublished - 2006

Keywords

  • entrepeneurship
  • case studies
  • marketing

Cite this

Perks, K., & Shukla, P. (2006). Entrepreneurs Conceptualization of Marketing: Multiple Case Study Evidence from Three European Countries. International Journal of Business Management Economics and Information Technology, 6(1), 196-206.