El uso de Twitter en las marcas de moda. Marcas de lujo frente a marcas low-cost

Translated title of the contribution: The use of Twitter on fashion brands. A comparison between luxury and low-cost brands

Irene Garcia Medina, Susana Miquel Segarra, Marian Navarro Beltra

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)
285 Downloads (Pure)

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Social Sciences