Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs

Sylvie Laforet

    Research output: Contribution to journalArticle

    Abstract

    The purpose of this paper was to examine the effects of size, strategic orientation and market orientation on innovation. A mail survey was conducted on a random sample of 60 South Yorkshire non-high-tech small, medium-sized manufacturing enterprises. A hypothesised model, stating company size, strategic and market orientation affect innovation was tested using multiple linear regression analysis.
    Original languageEnglish
    Pages (from-to)188-212
    Number of pages25
    JournalEuropean Journal of Marketing
    Volume43
    Issue number1-2
    DOIs
    Publication statusPublished - 2009

    Keywords

    • innovation
    • SMEs

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