Abstract
The purpose of this paper was to examine the effects of size, strategic orientation and market orientation on innovation. A mail survey was conducted on a random sample of 60 South Yorkshire non-high-tech small, medium-sized manufacturing enterprises. A hypothesised model, stating company size, strategic and market orientation affect innovation was tested using multiple linear regression analysis.
| Original language | English |
|---|---|
| Pages (from-to) | 188-212 |
| Number of pages | 25 |
| Journal | European Journal of Marketing |
| Volume | 43 |
| Issue number | 1-2 |
| DOIs | |
| Publication status | Published - 2009 |
Keywords
- innovation
- SMEs