Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs

Sylvie Laforet

doi:10.1108/03090560910923292

Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs

Sylvie Laforet

Research output: Contribution to journal › Article

Abstract

The purpose of this paper was to examine the effects of size, strategic orientation and market orientation on innovation. A mail survey was conducted on a random sample of 60 South Yorkshire non-high-tech small, medium-sized manufacturing enterprises. A hypothesised model, stating company size, strategic and market orientation affect innovation was tested using multiple linear regression analysis.

Original language	English
Pages (from-to)	188-212
Number of pages	25
Journal	European Journal of Marketing
Volume	43
Issue number	1-2
DOIs	https://doi.org/10.1108/03090560910923292
Publication status	Published - 2009

Keywords

innovation
SMEs

Documents and Links

10.1108/03090560910923292

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Laforet, S. (2009). Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs. European Journal of Marketing, 43(1-2), 188-212. https://doi.org/10.1108/03090560910923292

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