Abstract
The purpose of this paper was to examine the effects of size, strategic orientation and market orientation on innovation. A mail survey was conducted on a random sample of 60 South Yorkshire non-high-tech small, medium-sized manufacturing enterprises. A hypothesised model, stating company size, strategic and market orientation affect innovation was tested using multiple linear regression analysis.
Original language | English |
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Pages (from-to) | 188-212 |
Number of pages | 25 |
Journal | European Journal of Marketing |
Volume | 43 |
Issue number | 1-2 |
DOIs | |
Publication status | Published - 2009 |
Keywords
- innovation
- SMEs