The EU-27 has been set on the path to becoming a leading global economic force. The human and natural resources of Europe offer enormous possibilities for economic and social developments. Critical to these developments are trends in consumption and consumer behaviours, together with the potential for consumers to act as innovators in markets. The paper discusses trends in consumption and consumer markets in the contemporary context of economic downturn. An agenda for collaborative research across EU and Russian networks and interests is offered.
|Title of host publication||The Social Sciences and Humanities: Research Trends and Collaborative Perspectives|
|Place of Publication||Moscow|
|Publisher||The Institute for the Study of Science of the Russian Academy of Sciences|
|Publication status||Published - 1 Jan 2009|
- consumer societies