Dining at luxury restaurants when traveling abroad: incorporating destination attitude into a luxury consumption value model

Norman Peng*, AnnIe Chen, Kuang-Peng Hung

*Corresponding author for this work

Research output: Contribution to journalArticle

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Abstract

As luxury products have become increasingly accessible to middle-class consumers, many gastronomic tourists might be interested in dining at luxury restaurants when traveling. The purpose of this study is to explore gastronomic tourists’ consumption at luxury restaurants by incorporating “destination attitude” into a luxury consumption value model. Three hundred ninety participants from Taiwan completed questionnaires, which revealed that perceived functional value, perceived hedonic value, and perceived symbolic/expressive value can significantly influence diners’ restaurant satisfaction, which in turn can affect their destination attitude and behavioral intentions toward luxury restaurants.
Original languageEnglish
Pages (from-to)562-576
Number of pages15
JournalJournal of Travel and Tourism Marketing
Volume37
Issue number5
Early online date13 Feb 2019
DOIs
Publication statusPublished - 2020

Keywords

  • gastronomic tourism
  • destination attitude
  • luxury value
  • destination marketing
  • fine dining
  • consumption value model
  • luxury restaurant
  • luxury service products
  • behavioral intentions
  • spending in restaurants

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