Dining at luxury restaurants when traveling abroad: incorporating destination attitude into a luxury consumption value model

Norman Peng, AnnIe Chen, Kuang-Peng Hung

Research output: Contribution to journalArticle

Abstract

As luxury products have become increasingly accessible to middle-class consumers, many gastronomic tourists might be interested in dining at luxury restaurants when traveling. The purpose of this study is to explore gastronomic tourists’ consumption at luxury restaurants by incorporating “destination attitude” into a luxury consumption value model. Three hundred ninety participants from Taiwan completed questionnaires, which revealed that perceived functional value, perceived hedonic value, and perceived symbolic/expressive value can significantly influence diners’ restaurant satisfaction, which in turn can affect their destination attitude and behavioral intentions toward luxury restaurants.
Original languageEnglish
JournalJournal of Travel and Tourism Marketing
Early online date13 Feb 2019
DOIs
Publication statusE-pub ahead of print - 13 Feb 2019

Fingerprint

Destination
Luxury
Restaurants
consumption
product
Tourists
Perceived value
Middle class
Taiwan
Behavioral intention
Questionnaire

Keywords

  • gastronomic tourism
  • destination attitude
  • luxury value
  • destination marketing
  • fine dining
  • consumption value model
  • luxury restaurant
  • luxury service products
  • behavioral intentions
  • spending in restaurants

Cite this

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title = "Dining at luxury restaurants when traveling abroad: incorporating destination attitude into a luxury consumption value model",
abstract = "As luxury products have become increasingly accessible to middle-class consumers, many gastronomic tourists might be interested in dining at luxury restaurants when traveling. The purpose of this study is to explore gastronomic tourists’ consumption at luxury restaurants by incorporating “destination attitude” into a luxury consumption value model. Three hundred ninety participants from Taiwan completed questionnaires, which revealed that perceived functional value, perceived hedonic value, and perceived symbolic/expressive value can significantly influence diners’ restaurant satisfaction, which in turn can affect their destination attitude and behavioral intentions toward luxury restaurants.",
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Dining at luxury restaurants when traveling abroad: incorporating destination attitude into a luxury consumption value model. / Peng, Norman; Chen, AnnIe ; Hung, Kuang-Peng.

In: Journal of Travel and Tourism Marketing, 13.02.2019.

Research output: Contribution to journalArticle

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