Abstract
Purpose: The purpose of this paper is to examine the phenomenon of digital amnesia and its influence on the future tourist.
Design/methodology/approach: A trend paper based on environmental scanning and speculative future analysis.
Findings: The phenomena of digital amnesia are established. The growth of digital platforms and the consumer’s reliance is exponential. The implications for the future tourist in terms of decision making, the influence of marketing messaging and potentially the recall and reimagining of authentic experience will be significant in the future.
Practical implications: Subject to the signals of change, should consumer’s reliance on digital platforms for the storing of information and memories continue to grow this has implications on how tourism businesses engage with their customers, influence and inform their marketing and how destinations would be reimagined based on the recall of their visitors.
Originality/value: The trend of digital amnesia is an established and well-documented phenomenon. The development of the trend to consider the implications for the future tourism industry based a growing dependence on digital platforms is the focus of this paper.
| Original language | English |
|---|---|
| Pages (from-to) | 73-76 |
| Number of pages | 4 |
| Journal | Journal of Tourism Futures |
| Volume | 3 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 3 Apr 2017 |
| Externally published | Yes |
Keywords
- Tourism
- Trends
- Consumer behaviour
- Futures
- Digital
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management
- Nature and Landscape Conservation
- Management, Monitoring, Policy and Law
Documents and Links
- Greenwood, C. and Quinn, M. (2017) Digital amnesia and the future tourist
© Chris Greenwood and Matthew Quinn. Published in the Journal of Tourism Futures. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/ licences/by/4.0/legalcode