Digital amnesia and the future tourist

Chris Greenwood*, Matthew Quinn

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


Purpose: The purpose of this paper is to examine the phenomenon of digital amnesia and its influence on the future tourist. 

Design/methodology/approach: A trend paper based on environmental scanning and speculative future analysis. 

Findings: The phenomena of digital amnesia are established. The growth of digital platforms and the consumer’s reliance is exponential. The implications for the future tourist in terms of decision making, the influence of marketing messaging and potentially the recall and reimagining of authentic experience will be significant in the future. 

Practical implications: Subject to the signals of change, should consumer’s reliance on digital platforms for the storing of information and memories continue to grow this has implications on how tourism businesses engage with their customers, influence and inform their marketing and how destinations would be reimagined based on the recall of their visitors. 

Originality/value: The trend of digital amnesia is an established and well-documented phenomenon. The development of the trend to consider the implications for the future tourism industry based a growing dependence on digital platforms is the focus of this paper.

Original languageEnglish
Pages (from-to)73-76
Number of pages4
JournalJournal of Tourism Futures
Issue number1
Publication statusPublished - 3 Apr 2017
Externally publishedYes


  • Consumer behaviour
  • Digital
  • Futures
  • Tourism
  • Trends

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation
  • Management, Monitoring, Policy and Law


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