Developments in information and communication technologies for retail marketing channels

Research output: Contribution to journalArticle

Abstract

Online shopping is unattractive to many people, because they prefer a fuller social interaction engaging senses other than sight and sound prevalent in most online shopping channels. Advances in information and communications technologies (ICTs) will permit online multi-sensory engagement between people, and between people and products, providing opportunities for new marketing channels and enhancing existing marketing channels. The aim of this paper is to provide an overview for retail marketing managers of some developments in ICTs that will enhance the online shopping experience, so that they can make informed choices when designing their marketing strategies.
Original languageEnglish
Pages (from-to)157-163
Number of pages7
JournalInternational Journal of Retail and Distribution Management
Volume32
Issue number3
DOIs
Publication statusPublished - Mar 2004

Keywords

  • retailing
  • informations systems
  • marketing strategy
  • online shopping
  • ICTs

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