The following case study overviews the steps followed to develop the first Digital Bank in Africa. Following a case study method, the crucial decisions made over a 2-year period is analyzed. The challenges of each different phase are described, as well as the outcomes and the impact they had in the bank's digital transformation journey. The case study is accompanied by illustrative strategy tools used during development to make the reader more familiar with the decision made. The case study concludes by highlighting success and failures in digital transformation and lessons for other banks.
|Title of host publication||Innovation Management and Growth in Emerging Economies|
|Editors||Heather C. Webb, Wendy Wu, Hussain Al Numairy |
|Number of pages||14|
|Publication status||Published - 2020|
|Name||Advances in Business Strategy and Competitive Advantage (ABSCA)|
- digital bank
- digital transformation