Developing rural SME’s through web 2.0 technologies

Margaret McCann; Anne M.J. Smith

Developing rural SME’s through web 2.0 technologies

Research output: Contribution to journal › Article › peer-review

Abstract

Although ICT and broadband are available to rural businesses they have been slow to adopt it in an
innovative way. Web 2.0 technologies are a range of communication and social networking tools
which could be used to achieve significant benefits as they can operate independent of location, open
new niche or global markets, improve knowledge transfer or adopt an innovative marketing
approach. The paper provides a concise update about tools like blogs, wikis, social networking and
podcasting.

Original language	English
Pages (from-to)	5-20
Number of pages	16
Journal	Journal of Rural Enterprise and Management
Volume	4
Issue number	2
Publication status	Published - 1 Jan 2008

Keywords

wikis
rural SMEs
ICT
enterprise
web 2.0

Cite this

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title = "Developing rural SME{\textquoteright}s through web 2.0 technologies",

abstract = "Although ICT and broadband are available to rural businesses they have been slow to adopt it in aninnovative way. Web 2.0 technologies are a range of communication and social networking toolswhich could be used to achieve significant benefits as they can operate independent of location, opennew niche or global markets, improve knowledge transfer or adopt an innovative marketingapproach. The paper provides a concise update about tools like blogs, wikis, social networking andpodcasting.",

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AB - Although ICT and broadband are available to rural businesses they have been slow to adopt it in aninnovative way. Web 2.0 technologies are a range of communication and social networking toolswhich could be used to achieve significant benefits as they can operate independent of location, opennew niche or global markets, improve knowledge transfer or adopt an innovative marketingapproach. The paper provides a concise update about tools like blogs, wikis, social networking andpodcasting.

KW - wikis

KW - rural SMEs

KW - ICT

KW - enterprise

KW - web 2.0

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EP - 20

JO - Journal of Rural Enterprise and Management

JF - Journal of Rural Enterprise and Management

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ER -

Developing rural SME’s through web 2.0 technologies

Abstract

Keywords

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Cite this