Developing rural SME’s through web 2.0 technologies

Margaret McCann, Anne M.J. Smith

    Research output: Contribution to journalArticlepeer-review


    Although ICT and broadband are available to rural businesses they have been slow to adopt it in an
    innovative way. Web 2.0 technologies are a range of communication and social networking tools
    which could be used to achieve significant benefits as they can operate independent of location, open
    new niche or global markets, improve knowledge transfer or adopt an innovative marketing
    approach. The paper provides a concise update about tools like blogs, wikis, social networking and

    Original languageEnglish
    Pages (from-to)5-20
    Number of pages16
    JournalJournal of Rural Enterprise and Management
    Issue number2
    Publication statusPublished - 1 Jan 2008


    • wikis
    • rural SMEs
    • ICT
    • enterprise
    • web 2.0


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