Developing resource efficiency through online training. The case of a small hospitality business in Scotland

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Abstract

    As sustainability continues to be a concern in the hospitality industry, businesses are encouraged to be environmentally proactive and are engaging in online resources as a tool to encourage behaviour change. However, smaller businesses are neglecting to adapt due to the resources required when implementing such materials and suggest that training tools tend to be generic in content. This case study engages with one company working within the hospitality sector in Scotland to review a suite of online staff engagement materials, developed by Resource Efficient Scotland, to encourage resource efficiency. Semi-structured interviews were carried before and after the training on subjects from a diverse range of roles including; management, kitchen staff, wait staff and bar staff, with interviews exploring their current practices of resource efficiency at home and work. The research identified that the content of the training tended to be somewhat generic and that behaviour change was limited due to the lack of support on how best to implement the training tools. Additionally, the research established that behaviour change was also hindered due to lack of space within the establishment, a concept not discussed in the prior literature. Overall the online training tools were in part successful as the research demonstrated that the materials actually did encourage behaviour change in those participants that were involved.
    Original languageEnglish
    Title of host publicationBilateral dialogues between researchers from Glasgow Caledonian University (United Kingdom) and University of Alicante (Spain). Interdisciplinary studies
    EditorsIrene Garcia-Medina, Victoria Tur-Vines
    Place of PublicationSpain
    PublisherUniversidad de Alicante
    Pages27-43
    Number of pages16
    ISBN (Print)9788461793884
    DOIs
    Publication statusPublished - 2017

    Keywords

    • social sciences
    • research
    • communication
    • economy

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  • Cite this

    Baxter, D., & Bereziat, C. (2017). Developing resource efficiency through online training. The case of a small hospitality business in Scotland. In I. Garcia-Medina, & V. Tur-Vines (Eds.), Bilateral dialogues between researchers from Glasgow Caledonian University (United Kingdom) and University of Alicante (Spain). Interdisciplinary studies (pp. 27-43). [2] Universidad de Alicante. https://doi.org/10.14198/MEDCOM/2017/10_cmd