Developing and testing a value chain for fashion retailers: activities for competitive success

Julie McColl, Christopher Moore

Research output: Contribution to journalArticle


This is an exploratory paper which empirically tests a conceptual model of value chain activity for fashion retailers, developed from the literature. The research involved in depth interviews with 15 of the largest and most successful high-street fashion retailers. Participants were asked to comment on the structure and content of the value chain model. An updated model of value chain activity for fashion retailers is proposed which takes account of recent changes and developments in the market. This exploratory study is limited to the experiences of 15 large-scale fashion retailers and may benefit from further empirical testing. The results of this study provide a basis for value chain activity and added value in the fashion retailing sector.
Original languageEnglish
Pages (from-to)136-149
Number of pages14
JournalJournal of The Textile Institute
Issue number2
Early online date6 Sep 2013
Publication statusPublished - Feb 2014



  • value chain
  • fashion
  • retailers
  • randing

Cite this