This is an exploratory paper which empirically tests a conceptual model of value chain activity for fashion retailers, developed from the literature. The research involved in depth interviews with 15 of the largest and most successful high-street fashion retailers. Participants were asked to comment on the structure and content of the value chain model. An updated model of value chain activity for fashion retailers is proposed which takes account of recent changes and developments in the market. This exploratory study is limited to the experiences of 15 large-scale fashion retailers and may benefit from further empirical testing. The results of this study provide a basis for value chain activity and added value in the fashion retailing sector.
- value chain