Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model

Kyung-Joon Kwon, Li-Wei Mai, Norman Peng

Research output: Contribution to journal › Article

Abstract

This research explores s-commerce users’ intentions to purchase and to share knowledge by incorporating ‘attitudes toward persuasion attempts,’ ‘ease of use,’ and ‘perceived usefulness’ into a social exchange theory model. A survey using an on-site purposive sampling technique was used to recruit the respondents, and an interception technique was used to approach the consumers. A total of 471 Korean consumers participated in this research. Based on 471 Korean social-commerce users, our results reveal that social exchange belief factors and a site’s usability affect user satisfaction, which subsequently affects users’ intentions to purchase and to share knowledge. In addition, attitudes toward persuasion attempts moderate the effect of satisfaction on users’ purchase intentions.
Original languageEnglish
Pages (from-to)1-27
Number of pages28
JournalEurasian Business Review
DOIs
Publication statusPublished - 6 Dec 2019

Fingerprint

Commerce
Persuasion
Social exchange
Purchase
Purchase intention
Ease of use
Social exchange theory
Sampling
Usability
User satisfaction
Factors
Perceived usefulness

Keywords

  • social exchange theory
  • attitudes toward persuasion attempts
  • intenetion to share knowledge
  • social exchange beliefs

Cite this

Kwon, Kyung-Joon ; Mai, Li-Wei ; Peng, Norman. / Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. In: Eurasian Business Review. 2019 ; pp. 1-27.
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abstract = "This research explores s-commerce users’ intentions to purchase and to share knowledge by incorporating ‘attitudes toward persuasion attempts,’ ‘ease of use,’ and ‘perceived usefulness’ into a social exchange theory model. A survey using an on-site purposive sampling technique was used to recruit the respondents, and an interception technique was used to approach the consumers. A total of 471 Korean consumers participated in this research. Based on 471 Korean social-commerce users, our results reveal that social exchange belief factors and a site’s usability affect user satisfaction, which subsequently affects users’ intentions to purchase and to share knowledge. In addition, attitudes toward persuasion attempts moderate the effect of satisfaction on users’ purchase intentions.",
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author = "Kyung-Joon Kwon and Li-Wei Mai and Norman Peng",
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Kwon, K-J, Mai, L-W & Peng, N 2019, 'Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model', Eurasian Business Review, pp. 1-27. https://doi.org/10.1007/s40821-019-00146-5

Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. / Kwon, Kyung-Joon; Mai, Li-Wei; Peng, Norman.

In: Eurasian Business Review, 06.12.2019, p. 1-27.

Research output: Contribution to journal › Article

TY - JOUR

T1 - Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model

AU - Kwon, Kyung-Joon

AU - Mai, Li-Wei

AU - Peng, Norman

N1 - Acceptance in SAN AAM: no entry in Sherpa Romeo (Springer) DC 28/11/19 ^Used default publisher policy from Romeo, applied 12m embargo. ET 12/12/19 Acceptance from webpage

PY - 2019/12/6

Y1 - 2019/12/6

N2 - This research explores s-commerce users’ intentions to purchase and to share knowledge by incorporating ‘attitudes toward persuasion attempts,’ ‘ease of use,’ and ‘perceived usefulness’ into a social exchange theory model. A survey using an on-site purposive sampling technique was used to recruit the respondents, and an interception technique was used to approach the consumers. A total of 471 Korean consumers participated in this research. Based on 471 Korean social-commerce users, our results reveal that social exchange belief factors and a site’s usability affect user satisfaction, which subsequently affects users’ intentions to purchase and to share knowledge. In addition, attitudes toward persuasion attempts moderate the effect of satisfaction on users’ purchase intentions.

AB - This research explores s-commerce users’ intentions to purchase and to share knowledge by incorporating ‘attitudes toward persuasion attempts,’ ‘ease of use,’ and ‘perceived usefulness’ into a social exchange theory model. A survey using an on-site purposive sampling technique was used to recruit the respondents, and an interception technique was used to approach the consumers. A total of 471 Korean consumers participated in this research. Based on 471 Korean social-commerce users, our results reveal that social exchange belief factors and a site’s usability affect user satisfaction, which subsequently affects users’ intentions to purchase and to share knowledge. In addition, attitudes toward persuasion attempts moderate the effect of satisfaction on users’ purchase intentions.

KW - social exchange theory

KW - attitudes toward persuasion attempts

KW - intenetion to share knowledge

KW - social exchange beliefs

U2 - 10.1007/s40821-019-00146-5

DO - 10.1007/s40821-019-00146-5

M3 - Article

SP - 1

EP - 27

ER -

Kwon K-J, Mai L-W, Peng N. Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Business Review. 2019 Dec 6;1-27. https://doi.org/10.1007/s40821-019-00146-5

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  • Kwon, K-J et al (2019) Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model

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    Embargo ends: 6/12/20

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