Cultivating a sense of belonging and promoting sports fans’ travel intentions: evidence from an emerging economy market

Norman Peng; Annie Chen; Bradley  Barnes; Stella  Kladou

doi:10.3727/108354222X16450234944191

Cultivating a sense of belonging and promoting sports fans’ travel intentions: evidence from an emerging economy market

Norman Peng, Annie Chen, Bradley Barnes, Stella Kladou

Fashion and Marketing

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

219 Downloads (Pure)

Abstract

The aim of this study is to examine Chinese football fans’ sense of belonging to the virtual communities of their favorite European teams and their intention to visit Europe and watch a live match. Drawing on a survey of 488 Chinese football fans, the findings reveal that ideal self-congruence, brand identification, and the ability of virtual communities affect fans’ sense of belonging.

Original language	English
Pages (from-to)	285-297
Number of pages	13
Journal	Tourism Analysis
Volume	27
Issue number	3
DOIs	https://doi.org/10.3727/108354222X16450234944191
Publication status	Published - 23 Sept 2022

Keywords

sports tourism
football
symbolic consumption
travel intentions
destination attitude
International travel
Travel intentions
Sense of belonging
Sports fans
Virtual community

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

Documents and Links

10.3727/108354222X16450234944191

Peng, N. et al (2022) Cultivating a sense of belonging and promoting sports fans’ travel intentions: evidence from an emerging economy market
Copyright © Cognizant Communication Corporation 2022. This is the final published version of the article: Peng, N, Chen, A, Barnes, B & Kladou, S 2022, 'Cultivating a sense of belonging and promoting sports fans’ travel intentions: evidence from an emerging economy market', Tourism Analysis, vol. 27, no. 3, pp. 285-297.. The article is available on the publisher's website at: https://doi.org/10.3727/108354222X16450234944191
Final published version, 488 KB

Cite this

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title = "Cultivating a sense of belonging and promoting sports fans{\textquoteright} travel intentions: evidence from an emerging economy market",

abstract = "The aim of this study is to examine Chinese football fans{\textquoteright} sense of belonging to the virtual communities of their favorite European teams and their intention to visit Europe and watch a live match. Drawing on a survey of 488 Chinese football fans, the findings reveal that ideal self-congruence, brand identification, and the ability of virtual communities affect fans{\textquoteright} sense of belonging.",

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KW - symbolic consumption

KW - travel intentions

KW - destination attitude

KW - International travel

KW - Travel intentions

KW - Sense of belonging

KW - Sports fans

KW - Virtual community

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Cultivating a sense of belonging and promoting sports fans’ travel intentions: evidence from an emerging economy market

Abstract

Keywords

ASJC Scopus subject areas

Documents and Links

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Cite this