Cultivating a sense of belonging and promoting sports fans’ travel intentions: evidence from an emerging economy market

Norman Peng, Annie Chen, Bradley Barnes, Stella Kladou

Research output: Contribution to journalArticlepeer-review

3 Downloads (Pure)

Abstract

The aim of this study is to examine Chinese football fans’ sense of belonging to the virtual communities of their favorite European teams and their intention to visit Europe and watch a live match. Drawing on a survey of 488 Chinese football fans, the findings reveal that ideal self-congruence, brand identification, and the ability of virtual communities affect fans’ sense of belonging.

Original languageEnglish
Pages (from-to)285-297
Number of pages13
JournalTourism Analysis
Volume27
Issue number3
DOIs
Publication statusPublished - 23 Sep 2022

Keywords

  • sports tourism
  • football
  • symbolic consumption
  • travel intentions
  • destination attitude
  • International travel
  • Travel intentions
  • Sense of belonging
  • Sports fans
  • Virtual community

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Fingerprint

Dive into the research topics of 'Cultivating a sense of belonging and promoting sports fans’ travel intentions: evidence from an emerging economy market'. Together they form a unique fingerprint.

Cite this