Crafting communities: a haven for escapism and well-being

This chapter focuses on a knitting group community that has been established within an independent local shop in Glasgow Southside. Emerging from the rising popularity of crafting in the UK, this research explores what underpins the convergence of this knitting community. To do this, the chapter draws upon crafting literature, where craft has offered therapeutic space for wellbeing, as well as being an outlet for creativity. Adopting social constructivist methodology, data were gathered through semi-structured interviews with 12 participants who attended the wool shops ‘Knit and Natter’ group. Data were thematically analysed, which led to the development of a conceptual framework that recognised community engagement formation that offered escapism from the stresses of everyday life. The participants reported the importance of a sense of belonging and shared interest through knitting, as well as improvements in their wellbeing. While the shop offered a central hub for connectivity, it was the group members that provided support for skill development and for life experiences. The chapter ends with recommendations on how this knowledge can contribute to advancing the sustainable fashion agenda, through carving out value and meaning from production and investment in community commodity creation.