COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis

Nigel L. Williams; Thi Hong Hai Nguyen; Giacomo  Del Chiappa; Giancarlo Fedeli; Philipp Wassler

doi:10.1080/13683500.2021.1963216

COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis

Nigel L. Williams^*, Thi Hong Hai Nguyen, Giacomo Del Chiappa, Giancarlo Fedeli, Philipp Wassler

^*Corresponding author for this work

Tourism and Events

Research output: Contribution to journal › Article › peer-review

47 Citations (Scopus)

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Abstract

Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

Original language	English
Pages (from-to)	475-489
Number of pages	15
Journal	Current Issues in Tourism
Volume	25
Issue number	3
Early online date	15 Aug 2021
DOIs	https://doi.org/10.1080/13683500.2021.1963216
Publication status	Published - 2022

Keywords

vaccine confidence
travel intention
misinformation
protection motivation theory
COVID-19 vaccine
vaccine hesitancy
Italy

ASJC Scopus subject areas

Geography, Planning and Development
Tourism, Leisure and Hospitality Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Documents and Links

10.1080/13683500.2021.1963216

Williams, N.L. et al (2021) COVID 19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis
© 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Final published version, 1.86 MBLicence: CC BY-NC-ND

47 Citations
1 Paper

Modelling TRA and HBM theories to examine Covid-19 vaccine intention: a study of UK young people in the misinformation age
Williams, N. L., Fedeli, G., Nguyen, T. H. H. & Wassler, P., 15 Oct 2021. 5 p.
Research output: Contribution to conference › Paper › peer-review

Open Access
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Cite this

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title = "COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis",

abstract = "Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals{\textquoteright} voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.",

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author = "Williams, {Nigel L.} and Nguyen, {Thi Hong Hai} and {Del Chiappa}, Giacomo and Giancarlo Fedeli and Philipp Wassler",

note = "Acceptance from webpage. AAM: 18m embargo (removed AAM as published OA). ET 22/12/21 VoR OA ",

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AU - Williams, Nigel L.

AU - Nguyen, Thi Hong Hai

AU - Del Chiappa, Giacomo

AU - Fedeli, Giancarlo

AU - Wassler, Philipp

N1 - Acceptance from webpage. AAM: 18m embargo (removed AAM as published OA). ET 22/12/21 VoR OA

PY - 2022

Y1 - 2022

N2 - Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

AB - Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.

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KW - travel intention

KW - misinformation

KW - protection motivation theory

KW - COVID-19 vaccine

KW - vaccine hesitancy

KW - Italy

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DO - 10.1080/13683500.2021.1963216

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JO - Current Issues in Tourism

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IS - 3

ER -

COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

Documents and Links

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Research output

Modelling TRA and HBM theories to examine Covid-19 vaccine intention: a study of UK young people in the misinformation age

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