COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis

Nigel L. Williams*, Thi Hong Hai Nguyen, Giacomo Del Chiappa, Giancarlo Fedeli, Philipp Wassler

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals' voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination program. Using a survey held with 3,893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry.
Original languageEnglish
JournalCurrent Issues in Tourism
Early online date15 Aug 2021
DOIs
Publication statusE-pub ahead of print - 15 Aug 2021

Keywords

  • vaccine confidence
  • travel intention
  • misinformation
  • protection motivation theory
  • COVID-19 vaccine
  • vaccine hesitancy
  • Italy

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