Covering Captain America and (re)imagining the United States during the 2014 FIFA World Cup

Nicholas Wise, John Harris

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


Book abstract: This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
Original languageEnglish
Title of host publicationCommercial Nationalism and Tourism
Subtitle of host publicationSelling the National Story
EditorsLeanne White
Place of PublicationBristol
PublisherMultilingual Matters & Channel View Publications
Number of pages13
ISBN (Print)9781845415884
Publication statusPublished - 2017


  • World Cup
  • tourism


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