Abstract
The new habits of consumption of the media in the frame of the digital convergence are propitiating a change in the strategies of the mass media. Meanwhile some people still prefer the radio, the television and the traditional press; others prefer the digital media in Internet (blogs, social networks ...) and mobile devices. It is complicated to know where the content begins and ends. Also, it is difficult to know if is the participation of the user who (re) constructs the information because the contents mutate and are diluted in several supports. In this context, the local press also lives through the consequences of the new paradigm and assumes the challenges of the rearrangement of the sector to the new reality. This paper presents the conclusions of a qualitative study with interviews in depth to the directors of local media in Catalonia about users,
contents and supports in the frame of the digital convergence.
contents and supports in the frame of the digital convergence.
Translated title of the contribution | Consumption and media convergence in local press at Catalonia |
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Original language | Spanish |
Title of host publication | IV Congreso Internacional de Ciberperiodismo y Web 2.0. Modelos de Comunicación en la Aldea Global |
Publisher | Universidad Autónoma de Bilbao |
Number of pages | 15 |
ISBN (Print) | 978-84-9860-724-6 |
Publication status | Published - 2012 |
Keywords
- new screens
- local press
- local journalism
- digital convergence