Consumo y convergencia mediática de la prensa local en cataluña

Translated title of the contribution: Consumption and media convergence in local press at Catalonia

Héctor Navarro, Ruth S. Contreras-Espinosa, Irene Garcia Medina, Eulalia Massana Molera, Zahaira González Romo

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    The new habits of consumption of the media in the frame of the digital convergence are propitiating a change in the strategies of the mass media. Meanwhile some people still prefer the radio, the television and the traditional press; others prefer the digital media in Internet (blogs, social networks ...) and mobile devices. It is complicated to know where the content begins and ends. Also, it is difficult to know if is the participation of the user who (re) constructs the information because the contents mutate and are diluted in several supports. In this context, the local press also lives through the consequences of the new paradigm and assumes the challenges of the rearrangement of the sector to the new reality. This paper presents the conclusions of a qualitative study with interviews in depth to the directors of local media in Catalonia about users,
    contents and supports in the frame of the digital convergence.
    Translated title of the contributionConsumption and media convergence in local press at Catalonia
    Original languageSpanish
    Title of host publication IV Congreso Internacional de Ciberperiodismo y Web 2.0. Modelos de Comunicación en la Aldea Global
    PublisherUniversidad Autónoma de Bilbao
    Number of pages15
    ISBN (Print)978-84-9860-724-6
    Publication statusPublished - 2012

    Keywords

    • new screens
    • local press
    • local journalism
    • digital convergence

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