TY - JOUR
T1 - Consumers' perceptions of 'green': Why and how consumers use eco-fashion and green beauty products
AU - Cervellon, Marie-Cécile
AU - Carey, Lindsey
N1 - Full-text not available online (subscription required) ET 7-6-13
PY - 2011/12
Y1 - 2011/12
N2 - The market for green products is expanding worldwide in a variety of industries, such as food, fashion and cosmetics. However, there is little research about consumer behaviour regarding green fashion and beauty, or consumers' knowledge of green labels and certifications. This article explores these issues through a qualitative research approach, using in-depth interviews and focus groups. Results suggest that consumers do not understand the meaning of all terms and labels used to describe and guarantee green products, such as, for example, eco-labels on organic cosmetics.
AB - The market for green products is expanding worldwide in a variety of industries, such as food, fashion and cosmetics. However, there is little research about consumer behaviour regarding green fashion and beauty, or consumers' knowledge of green labels and certifications. This article explores these issues through a qualitative research approach, using in-depth interviews and focus groups. Results suggest that consumers do not understand the meaning of all terms and labels used to describe and guarantee green products, such as, for example, eco-labels on organic cosmetics.
KW - eco-fashion
KW - ethical products
KW - consumer motivation
U2 - 10.1386/csfb.2.1-2.117_1
DO - 10.1386/csfb.2.1-2.117_1
M3 - Article
VL - 2
SP - 117
EP - 138
JO - Critical Studies in Fashion and Beauty
JF - Critical Studies in Fashion and Beauty
SN - 2040-4417
IS - 1-2
ER -