Consumers' perceptions of 'green': Why and how consumers use eco-fashion and green beauty products

Marie-Cécile Cervellon; Lindsey Carey

doi:10.1386/csfb.2.1-2.117_1

Consumers' perceptions of 'green': Why and how consumers use eco-fashion and green beauty products

Marie-Cécile Cervellon, Lindsey Carey

Research output: Contribution to journal › Article › peer-review

Abstract

The market for green products is expanding worldwide in a variety of industries, such as food, fashion and cosmetics. However, there is little research about consumer behaviour regarding green fashion and beauty, or consumers' knowledge of green labels and certifications. This article explores these issues through a qualitative research approach, using in-depth interviews and focus groups. Results suggest that consumers do not understand the meaning of all terms and labels used to describe and guarantee green products, such as, for example, eco-labels on organic cosmetics.

Original language	English
Pages (from-to)	117-138
Number of pages	21
Journal	Critical Studies in Fashion and Beauty
Volume	2
Issue number	1-2
DOIs	https://doi.org/10.1386/csfb.2.1-2.117_1
Publication status	Published - Dec 2011

Keywords

eco-fashion
ethical products
consumer motivation

Documents and Links

10.1386/csfb.2.1-2.117_1

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