Consumers’ luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: the influence of luxury restaurant attachment, emotional ambivalence, and luxury consumption goals

Norman Peng*, Annie Chen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this research is to examine how consumers’ attachment to luxury restaurants and their emotional ambivalence contribute to their reservation session abandonment during the coronavirus disease 2019 (COVID-19) pandemic. In addition, the moderating effect of luxury consumption goals (e.g., self-presentation motives, status consumption, and need for uniqueness) is examined. A total of 408 participants completed questionnaires, and the results reveal that luxury restaurant attachment significantly influences consumers’ emotional ambivalence, which in turn causes them to not complete their reservation sessions. Furthermore, the moderating effects of status consumption and need for uniqueness are supported.
Original languageEnglish
Article number102891
Number of pages10
JournalInternational Journal of Hospitality Management
Volume94
Early online date24 Feb 2021
DOIs
Publication statusPublished - Apr 2021

Keywords

  • emotional ambivalence
  • luxury restaurant attachment
  • status consumption
  • need for uniqueness
  • self-presentation motives
  • abandonment

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