Consumers interpreting sustainability: moving beyond food to fashion

    Research output: Contribution to journalArticle

    Abstract

    The purpose of this paper is to explore consumer perceptions and understanding of sustainable concepts within the context of fashion consumption. Phenomenological interviews provided a platform to explore fashion sustainability and garment labels from current UK high street fashion retailers were used to stimulate discussion. The findings identify confusion of how sustainability applies to fashion, particularly for environmental issues and there was scepticism regarding higher pricing for organic cotton. However, motivation to avoid fashion produced under exploitation resulted in avoiding retailers alleged of such practice, paying more for garments and purchasing from established UK retailers.
    Original languageEnglish
    Pages (from-to)1162-1181
    Number of pages20
    JournalInternational Journal of Retail and Distribution Management
    Volume43
    Issue number12
    DOIs
    Publication statusPublished - 2015

    Fingerprint

    sustainability
    food
    environmental issue
    cotton
    Food
    Sustainability
    Retailers
    consumption

    Keywords

    • sustainability, fashion consumption, decision-making, marketing activities, retailing

    Cite this

    @article{4238e3eee83b4908bb89ba11f525e49c,
    title = "Consumers interpreting sustainability: moving beyond food to fashion",
    abstract = "The purpose of this paper is to explore consumer perceptions and understanding of sustainable concepts within the context of fashion consumption. Phenomenological interviews provided a platform to explore fashion sustainability and garment labels from current UK high street fashion retailers were used to stimulate discussion. The findings identify confusion of how sustainability applies to fashion, particularly for environmental issues and there was scepticism regarding higher pricing for organic cotton. However, motivation to avoid fashion produced under exploitation resulted in avoiding retailers alleged of such practice, paying more for garments and purchasing from established UK retailers.",
    keywords = "sustainability, fashion consumption, decision-making, marketing activities, retailing",
    author = "Elaine Ritch",
    note = "print publication date amended to 2015 (previously Nov16 added by author) Set FT to backend as publisher version ET 18-4-16",
    year = "2015",
    doi = "10.1108/IJRDM-04-2014-0042",
    language = "English",
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    pages = "1162--1181",
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    publisher = "Emerald Publishing Limited",
    number = "12",

    }

    Consumers interpreting sustainability: moving beyond food to fashion. / Ritch, Elaine.

    In: International Journal of Retail and Distribution Management, Vol. 43, No. 12, 2015, p. 1162-1181.

    Research output: Contribution to journalArticle

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