Consumer perception of five UK fashion retailers

Grete Birtwistle, Linda Shearer

Research output: Contribution to journalArticle

Abstract

Developing a strong, positive image has become essential to the maintenance of sustained competitive advantage. Research into store image has allowed retailers to create positioning strategies and enabled them to differentiate their stores in terms of the products, prices or services on offer. This paper presents the findings of a survey based on responses from 860 customers of multiple retailers selling womens wear fashion clothing. It examined the principal dimensions involved in store image, utilising a multi-attribute model, and compares results with qualitative store choice statements. The paper concludes by exploring how retailers could manipulate image variables to maintain or defend their market positioning.
Original languageEnglish
Pages (from-to)9-18
Number of pages10
JournalJournal of Fashion Marketing and Management
Volume5
Issue number1
DOIs
Publication statusPublished - 2001

Fingerprint

Retailers
Consumer perceptions
Store image
Positioning strategies
Positioning
Store choice
Multi-attribute model
Competitive advantage

Keywords

  • marketing
  • consumers
  • store image
  • fashion retailers

Cite this

@article{d8728d72a5464f498e17b2655a798993,
title = "Consumer perception of five UK fashion retailers",
abstract = "Developing a strong, positive image has become essential to the maintenance of sustained competitive advantage. Research into store image has allowed retailers to create positioning strategies and enabled them to differentiate their stores in terms of the products, prices or services on offer. This paper presents the findings of a survey based on responses from 860 customers of multiple retailers selling womens wear fashion clothing. It examined the principal dimensions involved in store image, utilising a multi-attribute model, and compares results with qualitative store choice statements. The paper concludes by exploring how retailers could manipulate image variables to maintain or defend their market positioning.",
keywords = "marketing, consumers, store image, fashion retailers",
author = "Grete Birtwistle and Linda Shearer",
year = "2001",
doi = "10.1108/EUM0000000007275",
language = "English",
volume = "5",
pages = "9--18",
journal = "Journal of Fashion Marketing and Management",
issn = "1361-2026",
publisher = "Emerald Publishing Limited",
number = "1",

}

Consumer perception of five UK fashion retailers. / Birtwistle, Grete; Shearer, Linda.

In: Journal of Fashion Marketing and Management, Vol. 5, No. 1, 2001, p. 9-18.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Consumer perception of five UK fashion retailers

AU - Birtwistle, Grete

AU - Shearer, Linda

PY - 2001

Y1 - 2001

N2 - Developing a strong, positive image has become essential to the maintenance of sustained competitive advantage. Research into store image has allowed retailers to create positioning strategies and enabled them to differentiate their stores in terms of the products, prices or services on offer. This paper presents the findings of a survey based on responses from 860 customers of multiple retailers selling womens wear fashion clothing. It examined the principal dimensions involved in store image, utilising a multi-attribute model, and compares results with qualitative store choice statements. The paper concludes by exploring how retailers could manipulate image variables to maintain or defend their market positioning.

AB - Developing a strong, positive image has become essential to the maintenance of sustained competitive advantage. Research into store image has allowed retailers to create positioning strategies and enabled them to differentiate their stores in terms of the products, prices or services on offer. This paper presents the findings of a survey based on responses from 860 customers of multiple retailers selling womens wear fashion clothing. It examined the principal dimensions involved in store image, utilising a multi-attribute model, and compares results with qualitative store choice statements. The paper concludes by exploring how retailers could manipulate image variables to maintain or defend their market positioning.

KW - marketing

KW - consumers

KW - store image

KW - fashion retailers

U2 - 10.1108/EUM0000000007275

DO - 10.1108/EUM0000000007275

M3 - Article

VL - 5

SP - 9

EP - 18

JO - Journal of Fashion Marketing and Management

JF - Journal of Fashion Marketing and Management

SN - 1361-2026

IS - 1

ER -