Consumer demand for zero carbon homes within the UK

There is clearly increasing Government pressure on the construction industry to
provide carbon friendly, sustainable homes within the housing market and this
pressure source serves an the impetus for investigation into the current level of
consumer demand for Zc homes in the UK. However, in order to validate success,
such homes must have sufficient consumer appeal as will generate interest and
concomitant sales. If consumers are unwilling to accept Zc homes as an equivalent to 'traditional' homes i.e. in terms of building methods, then house builders may find themselves constructing homes which buyers do not wish to live in and which may then be classified as not fit for purpose and perhaps unmarketable.

This research aims to discover the current level of consumer awareness of the term "Zc homes" and to determine whether or not consumers would consider buying and living in one. Additionally, the research sets out to reveal consumer feelings towards the moving home process and the factors influencing house purchases