Conspicuous consumption among middle age consumers: psychological and brand antecedents

Paurav Shukla

doi:10.1108/10610420810856495

Conspicuous consumption among middle age consumers: psychological and brand antecedents

Paurav Shukla

GCU London

Research output: Contribution to journal › Article

Abstract

This paper sets out to address the issue of conspicuous consumption among middle age consumers (40-60), focusing on the psychological and brand antecedents, using the context of automobile buying behaviour. Existing literature does not clearly conceptualise psychological and brand antecedent and their effect on conspicuous consumption due to usage of inconsistent measurement techniques and being largely targeted at the youth segment.

Original language	English
Pages (from-to)	25-36
Number of pages	12
Journal	Journal of Product & Brand Management
Volume	17
Issue number	1
DOIs	https://doi.org/10.1108/10610420810856495
Publication status	Published - 2008

Keywords

consumers
brand marketing

Documents and Links

10.1108/10610420810856495

Fingerprint Dive into the research topics of 'Conspicuous consumption among middle age consumers: psychological and brand antecedents'. Together they form a unique fingerprint.

Cite this

Shukla, P. (2008). Conspicuous consumption among middle age consumers: psychological and brand antecedents. Journal of Product & Brand Management, 17(1), 25-36. https://doi.org/10.1108/10610420810856495

@article{ccdf52e336514447a99e0032ca5803dc,

title = "Conspicuous consumption among middle age consumers: psychological and brand antecedents",

abstract = "This paper sets out to address the issue of conspicuous consumption among middle age consumers (40-60), focusing on the psychological and brand antecedents, using the context of automobile buying behaviour. Existing literature does not clearly conceptualise psychological and brand antecedent and their effect on conspicuous consumption due to usage of inconsistent measurement techniques and being largely targeted at the youth segment. ",

keywords = "consumers, brand marketing",

author = "Paurav Shukla",

year = "2008",

doi = "10.1108/10610420810856495",

language = "English",

volume = "17",

pages = "25--36",

journal = "Journal of Product & Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing Limited",

number = "1",

}

TY - JOUR

T1 - Conspicuous consumption among middle age consumers: psychological and brand antecedents

AU - Shukla, Paurav

PY - 2008

Y1 - 2008

N2 - This paper sets out to address the issue of conspicuous consumption among middle age consumers (40-60), focusing on the psychological and brand antecedents, using the context of automobile buying behaviour. Existing literature does not clearly conceptualise psychological and brand antecedent and their effect on conspicuous consumption due to usage of inconsistent measurement techniques and being largely targeted at the youth segment.

AB - This paper sets out to address the issue of conspicuous consumption among middle age consumers (40-60), focusing on the psychological and brand antecedents, using the context of automobile buying behaviour. Existing literature does not clearly conceptualise psychological and brand antecedent and their effect on conspicuous consumption due to usage of inconsistent measurement techniques and being largely targeted at the youth segment.

KW - consumers

KW - brand marketing

U2 - 10.1108/10610420810856495

DO - 10.1108/10610420810856495

M3 - Article

VL - 17

SP - 25

EP - 36

JO - Journal of Product & Brand Management

JF - Journal of Product & Brand Management

SN - 1061-0421

IS - 1

ER -