Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Phani Tej Adidam, Madhumita Banerjee, Paurav Shukla

Research output: Contribution to journalArticle


This paper aims to explore the impact of competitive intelligence (CI) practices on the firm's performance in the emerging market context of India. The paper seeks to answer the following questions: do CI activities have an impact on the market performance of Indian firms? If so, what are the macro and micro environmental drivers of CI for Indian firms? How are CI activities organized within Indian firms? How is the usage and dissemination of CI taking place within Indian firms?

Original languageEnglish
Pages (from-to)242-254
Number of pages13
JournalJournal of Business and Industrial Marketing
Issue number3
Publication statusPublished - 2012



  • competitive intelligence
  • emerging markets
  • India
  • business performance
  • competitive strategy

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