Abstract
The study provides empirical support to the much conceptualized but not-yet-tested framework of luxury value perceptions in cross-national context. Using five distinct parameters, the study compares the luxury value perceptions among British and Indian consumers, thus providing a rich comparative context between collectivist and individualistic markets. The results support the notion that several luxury value perceptions may be highly influential among all cultures and countries.
Original language | English |
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Pages (from-to) | 1417-1424 |
Number of pages | 8 |
Journal | Journal of Business Research |
Volume | 65 |
Issue number | 10 |
DOIs | |
Publication status | Published - Oct 2012 |
Keywords
- luxury value perceptions
- luxury brands
- consumer culture
- purchase intentions
- United Kingdom
- India
- cross-cultural studies
- UK