Abstract
This paper examines alternative consumption markets through the lens of a community enterprise commodity redistribution as a means to understand how consumer action can disrupt the dominant paradigm of retailing and consumer resilience. The aim here is to determine how redistribution markets contribute to creating a sense of community that fosters mutual emotional and tangible support networks and extends the lifecycle of commodities that supports the sustainability agenda.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit |
| Editors | C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, E. Rosier |
| Publisher | Academy of Marketing |
| Number of pages | 2 |
| ISBN (Print) | 9781399990608 |
| Publication status | Published - 2024 |
| Event | 2024 Academy of Marketing conference - Cardiff University, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/ (Link to conference website) |
Publication series
| Name | |
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| ISSN (Print) | None |
Conference
| Conference | 2024 Academy of Marketing conference |
|---|---|
| Abbreviated title | AM2024 |
| Country/Territory | United Kingdom |
| City | Cardiff |
| Period | 1/07/24 → 4/07/24 |
| Internet address |
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Documents and Links
- Author accepted manuscript
© 2024 The authors. Reproduced with the permission of the author.