Community as context: EastEnders, public service and neoliberal ideology

Hugh O'Donnell, María Lamuedra

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
42 Downloads (Pure)


This article uses 21 in-depth interviews with viewers of the British soap opera EastEnders to investigate the extent to which it can be described, in particular through its handling of social issues, as a site of cultural citizenship and, via the concept of public service, of resistance to the current neoliberal hegemony. The article’s analysis of viewers’ talk confirms previous claims that EastEnders mobilises a nostalgic sense of community with which viewers identify, and goes on to argue that this is in fact a cultural expression of a social-democratic
worldview which has lost its once-hegemonic position.
Original languageEnglish
Pages (from-to)58-76
Number of pages19
JournalEuropean Journal of Cultural Studies
Issue number1
Publication statusPublished - 2013


  • EastEnders
  • cultural citizenship
  • public service
  • public sphere
  • neoliberalism

ASJC Scopus subject areas

  • Social Sciences(all)


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