Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda

Translated title of the contribution: Communication and fashion in the digital environment: the behavior of fashion bloggers’ followers

Laura Esteban, Irene Garcia Medina, Elena Bellido

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Abstract

In this text, a study of the fashion blogger is carried on according to the Spanish customer behaviour related to this figure. In order to do that, surveys have been conducted between female population, with the aims of knowing the most influencer bloggers of the Spanish context, identifying the differences between the behaviour of the fashion blogs followers and not followers, and the differences between the followers of one blogger and another. Results show the volatility of the compromise with a particular blogger and the need that these bloggers have of adapting themselves to new platforms such as Instagram.
Original languageSpanish
Pages (from-to)120-155
JournalCOMMONS, Ciencias Sociales y Comunicación
Volume8
Issue number1
Publication statusPublished - 14 Jun 2019

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Keywords

  • Communication
  • Fashion
  • new media
  • blog

Cite this

Esteban, L., Garcia Medina, I., & Bellido, E. (2019). Comunicación y moda en el entorno digital: comportamiento del público seguidor de blogueras de moda. COMMONS, Ciencias Sociales y Comunicación, 8(1), 120-155.