Combining different product line models to balance needs of product differentiation and reuse

Juha Savolainen, Juha Kuusela, Mike Mannion, Tuomo Vehkomäki

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Software reuse is a key enabler for producing successful software intensive consumer products. Initially, just adopting reuse was enough to achieve competitive advantage; today an efficiently running product line is almost expected for any organization producing widely varying, software intensive consumer products. The major source for competitive advantage has shifted to product line management, and especially an organization’s ability to optimize the alignment of its product line development approach with its competitive strategy. In this paper, we explore ways to match product line development for an organization pursuing differentiation strategy. In this context, the success of the product line is determined by the success of the resulting products, their ability to gain differentiation against the competition as well as within the product portfolio.
Original languageEnglish
Title of host publicationHigh Confidence Software Reuse in Large Systems
Subtitle of host publicationProceedings 10th International Conference on Software Reuse (ICSR '08)
PublisherSpringer
Pages116-129
Number of pages4
ISBN (Print)9783540680628
DOIs
Publication statusPublished - 2008

Publication series

NameLecture Notes in Computer Science
Volume5030
ISSN (Print)0302-9743

Keywords

  • software product line
  • software reuse
  • competitive strategy

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