Coach operators and Tatwanese visitors to New Zealand: a gap analysis.

Zhi Hua Wang, Chris Ryan, Jay Kandampully

Research output: Contribution to journalArticlepeer-review

Abstract

This article reports findings from a study of New Zealand coach operators and their perceptions of the needs of their Taiwanese clients. These perceptions are compared with the responses of a sample of 154 Taiwanese tourists who were on coach tours of New Zealand. Although the level of satisfaction with the tour was high, there is evidence that the coach operators overestimate the appeal of some aspects of the product. Additionally, there is some evidence that the clients would prefer to have an opportunity for some more active products. Currently the tours are such that the tourists often play passive spectator roles. This article also argues that possibly New Zealand coach operators may be in danger of underestimating both the level of past overseas travel by their clients and their clients’ familiarity with scenic outdoor attractions. Hence, while at present the coach tour product is successful, if New Zealand coach operators wish to continue selling this product to the Taiwanese market, there may be a case for establishing a more diverse product.
Original languageEnglish
Pages (from-to)251-259
Number of pages9
JournalTourism Review International
Volume2
Issue number3-4
Publication statusPublished - 1 Jan 1998

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