Considerable literature exists on the nature of yield management (YM) and capacity strategies. One strategy for maximizing revenue yield, rooms or supplementary spend is the provision of short breaks. Short breaks in the UK are widely recognized as a growth market. However, little literature exists on the supply or strategic dimensions of the market. Provides an overview of the supply dimension of UK short break markets, focusing on hotel operations. Examining the short break activities of 20 hotel companies in the UK, through personal interviews with key marketing executives, draws comparisons in performance between the use of various short break strategies. Explores the apparent impact of such strategies relative to supplementary spend and market segments, and draws conclusions as to how short break markets can be actively employed as a capacity management tool.
|Number of pages||5|
|Journal||International Journal of Contemporary Hospitality Management|
|Publication status||Published - 1 Apr 1997|
- holidays, hotels, management,, performance, strategy, yield
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management