Business Strategy: An Introduction

David Campbell; David Edgar; George Stonehouse

Business Strategy: An Introduction

David Campbell, David Edgar, George Stonehouse

Research output: Book/Report › Book

Abstract

Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management.

Original language	English
Publisher	Palgrave Macmillan
ISBN (Print)	9780230218581
Publication status	Published - 2011

Keywords

business strategy
strategic management

Documents and Links

http://www.palgrave.com/business/campbelledgarstonehouse/index.asp

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Cite this

Campbell, D., Edgar, D., & Stonehouse, G. (2011). Business Strategy: An Introduction. Palgrave Macmillan. http://www.palgrave.com/business/campbelledgarstonehouse/index.asp

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