Business Strategy: An Introduction

David Campbell, David Edgar, George Stonehouse

    Research output: Book/ReportBook

    Abstract

    Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management.

    Original languageEnglish
    PublisherPalgrave Macmillan
    ISBN (Print)9780230218581
    Publication statusPublished - 2011

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    Keywords

    • business strategy
    • strategic management

    Cite this

    Campbell, D., Edgar, D., & Stonehouse, G. (2011). Business Strategy: An Introduction. Palgrave Macmillan.