Business Strategy: An Introduction

David Campbell; David Edgar; George Stonehouse

Business Strategy: An Introduction

David Campbell, David Edgar, George Stonehouse

Research output: Book/Report › Book

Abstract

Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management.

Original language	English
Publisher	Palgrave Macmillan
ISBN (Print)	9780230218581
Publication status	Published - 2011

Fingerprint

Keywords

business strategy
strategic management

Cite this

Campbell, D., Edgar, D., & Stonehouse, G. (2011). Business Strategy: An Introduction. Palgrave Macmillan.

@book{7c02a7ad51d04a9d94deedad67f3036c,

title = "Business Strategy: An Introduction",

abstract = "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management.",

keywords = "business strategy, strategic management",

author = "David Campbell and David Edgar and George Stonehouse",

note = "<p>Published by Palgrave Macmillan (2011), ISBN: 9780230218581 (<a href={"}http://www.palgrave.com/business/campbelledgarstonehouse/index.asp{"}>http://www.palgrave.com/business/campbelledgarstonehouse/index.asp</a>).</p>",

year = "2011",

language = "English",

isbn = "9780230218581",

publisher = "Palgrave Macmillan",

}

TY - BOOK

T1 - Business Strategy: An Introduction

AU - Campbell, David

AU - Edgar, David

AU - Stonehouse, George

N1 - <p>Published by Palgrave Macmillan (2011), ISBN: 9780230218581 (<a href="http://www.palgrave.com/business/campbelledgarstonehouse/index.asp">http://www.palgrave.com/business/campbelledgarstonehouse/index.asp</a>).</p>

PY - 2011

Y1 - 2011

N2 - Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management.

AB - Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management.

KW - business strategy

KW - strategic management

M3 - Book

SN - 9780230218581

BT - Business Strategy: An Introduction

PB - Palgrave Macmillan

ER -

Documents and Links

http://www.palgrave.com/business/campbelledgarstonehouse/index.asp