Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?

Sri Rahayu Hijrah Hati*, Niken Iwani Surya Putri, Sri Daryanti, Sigit Sulistiyo Wibowo, Anya Safira, Hapsari Setyowardhani

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

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Business & Economics