Brand familiarity vs profit-sharing rate: which has a stronger impact on Muslim customers’ intention to invest in an Islamic bank?
Sri Rahayu Hijrah Hati*, Niken Iwani Surya Putri, Sri Daryanti, Sigit Sulistiyo Wibowo, Anya Safira, Hapsari Setyowardhani
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)